On Apple’s Booth
 
Apple has a large yet sparse booth, which is basically a giant
black cube with a presenting screen on one side and rows of
Aperture workstations on the two adjoining sides (the last side is blank, who knows what is on the top!)
 
The workstations are a mix of Macbook Pros, Intel iMacs,
 and Powermac G5s (with dual 30-inch screens of course).
 
 
 
 
 
 
 
 
 
 
The text on the wall says simply:
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Throughout the day Apple has a continuous stream
 of thirty minute classes, of which there are three types:
 
  1. 1.   Introduction to Aperture
  2. Covered basics in Aperture™, like importing, using
  3. highlight warnings and basic controls.  Images used
  4. were from the wedding shoot shown in the online
  5. Aperture™ demo movies.
  6.  
  7. 2.   Advanced Aperture™ (notes some of the new features)
  8. Deeper topics, like keywording, smart albums, and
  9. advanced comparison features.  Also introduced were
  10. some of the newer features such as the Raw Fine Tune
  11. Tool.
  12.  
  13. 3.   Aperture™ in Action (real-life examples of workflow)
  14. Real life use of Aperture™, covering details of the
  15. Turin Olympic shoot posted to Apple’s news page,
  16. and also a recent Karl Lagerfeld fashion shoot in New York - both presentations illustrated use of
  17. Applescript in real-world workflow situations.
 
All the presenters were stylistically unique and did a great job with the material.
 
One very interesting thing - at the end of every keynote, each of the presenters makes a note that the most important feature is the “Provide Aperture Feedback” menu item, as they really listen to suggestions.  From the new and updated features included, this looks to be the case.
 
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Inside Aperture
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Aperture™ PMA Booth